Project Overview
Capturing Happiness, a well-established personalized and corporate gifting brand in Gujarat, sought to expand its offline business by creating a strong online presence. InfyMark was tasked with launching a Shopify store that could showcase their diverse range of gift products.
The main challenge was developing custom templates with unique data fields for each product, enabling smooth customization options for customers. Through this, Capturing Happiness transformed its business, reaching new audiences and elevating the customer experience in the online space.
Project Details
Industry: Personalised and Corporate Gifts, B2C, B2B
Platform: Shopify
Services: Shopify store design and development, Custom template creation, payment gateway integration, SEO, Google listing
Challenges
- Developing unique product templates that allow customers to personalize gifts by inputting custom details, enhancing the shopping experience.
- Transitioning Capturing Happiness from a successful offline model to an engaging, user-friendly online store that captures their brand’s essence.
- Structuring the online catalog to showcase a wide variety of personalized and corporate gifts in an organized and visually appealing way.
Solutions
- Designed and implemented custom Shopify templates with dynamic fields, allowing customers to easily input personalized details for each product.
- Crafted a Shopify store layout that mirrors the brand’s identity, creating an intuitive, attractive online shopping experience to engage new and existing customers alike.
- Organized the store’s product catalog with optimized categories, ensuring easy navigation and helping customers discover a wide range of personalized and corporate gift options efficiently.
Visuals
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